"Your limits are in your mind, your power is on the road."
Mission
"The victory of every step"
Awaken Brand was created with the mission of transforming, motivating, and inspiring every athlete who strives day after day to challenge their limits, understanding that every step is already a victory and this makes us infinite.
"Your mind paves the way, your body conquers it."
We believe in the power of sport as a bridge to your best self, both physically and mentally.
Vision
"None of us is as good as all of us together"
Our team believes that community is everything, which is why all our efforts are focused on building a culture, creating connections with athletes from around the world who want to join us, where we value daily effort above all else.
Values
"Created by and for athletes"
Every sportsman in our community is considered an athlete. Each one is an athlete in their own right, striving daily to overcome their own limitations through effort and sacrifice.
"Every step, a new victory"
We believe in the power of small victories to keep moving forward. Be consistent, and each step will bring you closer to achieving your goal. Enjoy the journey.